Google Releases Advanced Segmentation Tools for Google Analytics

Advanced Segmentation enables you to isolate and analyze subsets of your traffic. It is true on-the-fly segmentation of visits so that you can create powerful filters with a few mouse-clicks. Select from predefined custom segments such as "Paid Traffic" and "Visits with Conversions" or create new custom segments with a flexible, easy-to-use segment builder. Then, you can apply one or more of these segments to current or historical data, and even compare segment performance side by side in reports.


Learn how to create an advanced segment in this help center article:

*Also, Avinash has just posted a blog on how to use Advanced Segmentation which is a must-read to quickly learn how to take advantage of this powerful feature.